UNIVERSITY OF SAN JOSE-RECOLETOS
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Author(s): ONG, DARYNNE SACHA S. ESTRADA, DIVINE GAIN PESICAL, BERNARD JR.
Adviser: Not specified
Department: Marketing Management (Human Resource Management)
Year: 2023
Views: 65
Downloads: 0
Every business, large or small, needs a sound marketing communication
strategy to advertise its brand, communicate its message to the audience, and influence the behavior of its customers. Smaller hardware stores rarely use advertising tools and only rely on customers to see their shop by the road. However, since businesses need promotional tools, implementing digital marketing strategies will effectively bring in more customers. Digital marketing, also known as online marketing, is a way of promoting brands to connect with potential customers using the internet and other forms of digital communication.
